Monday, April 4, 2011

Forevermark Debuts in Mumbai with Largest Matched Pair of Round Diamonds

Having already launched in India at Bangalore in January this year, De Beers today presented its Forevermark branded diamonds in Mumbai, the country’s largest and most affluent urban market.

At a launch function hosted by Forevermark CEO Stephen Lussier, and featuring Bollywood actor Rani Mukherjee, the brand showcased the Steinmetz Yin Yang, billed as the world’s largest pair of D/Flawless round brilliant diamonds at 35.61 and 35.77 carats. They were cut from two individual rough diamonds, each initially weighing over 100 carats.

Lussier told the press that it was significant that the brand had been launched in India even before it had entered the U.S. market. “The three biggest markets for us are the U.S., China and India,” he said, adding, “Given its extremely rapid growth, India might even eclipse China as a market for us.”

Binita Cooper, Forevermark managing director for India, said the brand had evoked a strong and positive response in India. “Even men have taken to the brand,” she told IDEX Online. “Men are more rational when it comes to diamonds and they like the idea of the certification that the brand provides the product.”


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