Monday, December 19, 2011
De Beers Diamond Jewellers Celebrates the Opening of Its New Store in Dalian, China Read more: De Beers Diamond Jewellers Celebrates the Opening of I
De Beers Diamond Jewellers, the definitive diamond jewellery destination, opened its third store in mainland China at The Times Square Mall in Dalian, bringing over 120 years of peerless diamond expertise and passion to this vibrant city.
The third opening in China follows the success of De Beers as a global destination for diamond jewellery lovers and connoisseurs. De Beers’ expansion into this fast growing market recognises the demand for exquisite designs and diamonds of superlative quality by Chinese consumers.
François Delage, CEO of De Beers Diamond Jewellers, added “We are delighted to open our first store in Dalian following the successful openings in Beijing in May and more recently in Tianjin. We are now able to fully share our exceptional passion and expertise in diamond selection, craftsmanship and design to one of the largest and most discerning markets in the world.”
Famed for creating the “A diamond is forever” slogan, De Beers brings over 120 years of peerless diamond expertise and passion to China. The 55 square metre store features some of De Beers’ most beautiful and important collections, including stunning solitaires, timeless classics and one-of-a-kind High Jewellery creations.
De Beers has a worldwide presence with stores located in the most sought after locations such as Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Old Bond Street in London, The Landmark in Hong Kong, Shin Kong Place in Beijing and Ginza in Tokyo.
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture bringing the luxury retail and branding expertise from LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.
THE DE BEERS DIFFERENCE
De Beers Diamond Jewellers is the ultimate destination for diamond jewellery. With over 120 years of diamond experience to draw on, De Beers Diamond Jewellers go well beyond the ‘4C’s’ of carat, weight, clarity, colour and cut to capture unmatched fire, life, and brilliance, providing the most beautiful diamonds in the world set in magnificent designs. The results are nothing less than sublime. The creation of timelessly elegant diamond jewellery – from selecting the world’s finest diamonds to impeccable craftsmanship and sophisticated designs – is the De Beers difference, an absolute expression of the Art of Diamond Jewellery.
De Beers are proud to be the only brand to demonstrate the beauty of their diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.
THE DE BEERS GUARANTEE
Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and manufactured. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with total peace of mind.
DE BEERS DIAMOND JEWELLERS
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.