Martin Rapaport, the chairman of the Rapaport Group, has just released
an editorial relating to synthetic diamonds. The editorial entitled
“Sinthetics” defines measures that the diamond industry must take to
ensure the integrity of diamonds and the diamond trade.
Rapaport
defines the 4-D’s: Differentiation, Detection, Disclosure, and
Documentation, and calls upon the trade to sample test diamonds before
delivery to retailers. He says, while documentation on invoices stating
that diamonds are natural is important, it is not sufficient. Trust
without verification is unacceptable and dangerous. Rapaport calls on
the diamond mining sector to increase consumer education about natural
diamonds so that they may be properly differentiated from synthetics.
“The
integrity and ethics of the diamond trade is being tested by firms that
sell synthetic diamonds as natural. Retailers must investigate their
sources, confirm the authenticity of their diamonds and take full
responsibility for what they buy and sell. Natural diamonds can and
should be authenticated and differentiated. As long as the trade is
honest, demand and prices for natural diamonds will not diminish due to
synthetics. Real diamond demand is not about cheap synthetic prices,
it’s about the authenticity of the diamond and the relationship between
people. Women want the real thing,” said Rapaport.
“Sinthetics” by Martin Rapaport is published in the December issue of the Rapaport Magazine.
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