Pure Gold Sales of Jewelry +25%, Diamonds +8% During DSF

Award winning jewelry retailer Pure Gold Jewellers reported a better than expected 25 percent year on year increase in gold jewelry sales during the important Dubai Shopping Festival (DSF) this year. The company also reported an 8 percent surge in diamond jewelry sales during the same period.

According to Karim Merchant, the CEO of Pure Gold Jewellers, “Our unique DSF promotion offering customers a chance to win a BMW Z4 convertible, luxury holiday packages and free certified quarter-carat diamond pendant, was a huge draw for customers. We experienced a substantial 25 percent rise in gold jewelry sales, mainly due to the increase in the number of tourists from the Indian subcontinent.”
The winners of the raffle draw will be announced on February 18, 2014.
In addition to the unique DSF promotion, Pure Gold Jewellers was also a participating outlet of Dubai Gold & Jewellery Group’s DSF raffle promotions this year. Several customers who shopped at Pure Gold Jewellers became lucky winners of diamond solitaire ring and one kilo of gold by participating in the raffle draw.
About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewelry retailer recognized for excellent customer service by the industry. It is now one of the fastest growing jewelry brands with 125 stores in ten countries. Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2008, 2009, 2010, 2012 and 2013 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development. The company also topped in the 'Best Customer Service' category in the UAE jewelry sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010. Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.