De Beers Diamond Jewellers Opens Third Hong Kong Store

De Beers Diamond opened its third Hong Kong store. The store is located in Times Square in Hong Kong's Causeway Bay district.

“Hong Kong is a key market for De Beers, not only in greater China, but globally as well and Times Square is a prime location,” said Francois Delage, the CEO of De Beers Diamond Jewellers. “Clients in Hong Kong and China have a rich history and deep appreciation of diamond jewelry and we are delighted to continue to serve our clients in the region with our third store in Hong Kong.''

The store, which is equipped with De Beers Iris technology, will debut four new designs from the Imaginary Nature collection, including a pendant, a pair of earrings, a ring and a statement necklace. Three high-end jewelry pieces will also be exhibited exclusively at the Times Square store during November.

De Beers has flagship locations in London, New York, Paris, Beijing, Shanghai, Hong Kong and Tokyo. De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture between De Beers Group and LVMH.