Wednesday, June 8, 2011

Diamonds are a girl's best friend: Jessica Alba draped in jewels as she fronts new fashion campaign

They say that diamonds are a girl's best friend - and Jessica Alba certainly looks at ease modelling the latest designs from luxury jeweller Piaget.

Revealed as the new face of the Swiss brand, the 30-year-old actress - currently pregnant with her second child - poses wearing pieces from the label's Possession range in a series of pictures shot by renowned fashion photographer Patrick Demarchelier.

Jessica, who takes over from Sienna Miller as the model for the brand, is styled in six different ways 'from sophisticated to street-savvy' to reflect the different sides of her personality, Piaget say.

Mother to three-year-old daughter Honor, the American beauty is frequently lauded for her style and beauty, and was previously voted FHM’s ‘Sexiest Woman in the World’ and one of GQ’s top 25 Sexiest Women in film of all time.

Of the campaign she said: 'The great thing about these pieces is how chic and simple they are. It’s jewellery that you can hang on to and pass down. This is something I would want my daughter to have later in life.'

'I love the idea of layering the gold and the silver and rose gold, this sparkly line is nice with all of the diamonds.

'These are pieces that you keep forever, they’re timeless.

Of working with Demarchalier, Jessica adds: 'It’s just thrilling to be shot by Patrick who is a legend.'
Mr Demarchelier, 67, repays the compliment. The globally acclaimed photographer, who has shot advertising campaigns for brands including Dior, Louis Vuitton and Chanel - and even earned a reference in the film The Devil Wears Prada - says Jessica is stunning.

He said: 'Jessica Alba is a beautiful girl, she is gorgeous the way she is. It's simple.'

Piaget - a brand also popular with the likes of Liv Tyler and Leighton Meester - say their new range represents a 'secret story of love or friendship'.

The Possession collection is available in white or yellow gold, paved with diamonds or left without.

Jessica, who gained Hollywood star status thanks to films such as S City and Fantastic Four, stars in August's film release Spy Kids 4: All the Time in the World.

Married to long-time boyfriend Cash Warren, Jessica is expecting another child this year.


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